Conference organizers
Event directors and housing bureaus at associations and PCOs.
We find the groups, events and projects that will fill your dates, and reach the planners first.
Room blocks, crew housing and incentive travel are all decided months ahead by a small number of planners. We watch conference announcements, new routes and nearby projects, and get you to the planner before the RFP goes out.
How a planner books.
A conference, a crew or an incentive group picks its city, then shortlists properties, then sends an RFP. By the RFP, the list is set.
Choose the destination
A conference announces its city. An airline adds a route. A project confirms a crew.
We run: destination content and ads to the organizer or project team.
Shortlist properties
The planner or housing bureau builds a list of two to five properties.
We run: a tailored proposal page and outreach to the housing lead.
Send the RFP
Formal requests go to the shortlist.
We run: timing and talking points for your sales manager.
Site visit and contract
Visits, negotiation, signature.
We run: follow-up content and the reference package.
Deliver and repeat
The event runs. The planner books the next one.
We run: the review and rebooking campaign.
Who decides in hotels and tourism.
The delegates never choose the hotel. A handful of planners and housing coordinators do.
Project and HR leads
Camp and accommodation coordinators at nearby industrial projects.
Travel trade and DMCs
Tour operators, incentive houses and destination management companies.
Airlines and tourism boards
Route planners and destination marketers who decide where the new guests come from.
The signals we watch in hotels and tourism.
Demand shows up in announcements long before the booking.
Associations and organizers naming a city and a year.
Airline schedules that connect a new source market.
Construction and turnaround crews that need rooms for months.
Tourism programs and event bids that bring groups.
Productions and tournaments awarded to the region.
Competitors going offline for renovation or changing brand.
What it takes to be asked
Preferred-supplier status with the major PCOs and housing bureaus, listing with the destination marketing organization, and crew-housing agreements with the project owners near you.
Where the work is
Banff, Lake Louise and CanmoreCalgaryEdmontonJasperKananaskisIndustrial corridors: Fort McMurray, Grande Prairie, Kitimat
What we caught in hotels and tourism this week.
Public signals. On a plan, each one is matched to your company and comes with who decides and the pursuit we would run. All hotels and tourism signals
Threat
Hold your winter rate: Transat is selling sun weeks at 35% off with $100 deposits
Oct 14 ThreatYour hotel’s own name is being bid on: 6.6 intercept ads per North American property
Oct 14 ThreatSell January–March, not Christmas powder: forecasters call a below-average snow winter for Canada
Oct 13 OpportunityBudget for two guest pools in 2027: US arrivals up 17.2%, Canadians still staying home
Oct 13 OpportunityUS visa waits could send overseas travellers to Canada: officers cut from 1,342 to 904
Oct 12The Monday email
One signal per industry, every Monday. Free.
Is one of these yours?
Book twenty minutes with us about the signal. We'll tell you who decides and whether it's worth your time.
Talk to us about a signalThis is for you if…
- You run a hotel, resort, lodge or tourism experience and want more direct and group business, not just more OTA bookings.
- Marketing today is a GM, a sales manager and whoever has time. There is no one whose job is finding the next corporate account, tour operator or event.
- You have rooms, dates or capacity to fill in the shoulder seasons and can take on more group, corporate or international business.
Not a fit yet? The weekly watch above is free and useful on its own.
What you get in the first meeting.
- The buyers, projects and funding announcements in your sector that match what you offer, researched before we talk.
- Our read on where you are in demand and where you are not, and what still needs confirming.
- A recommended first step, whether that is lead intelligence, a market-entry plan or longer-term marketing leadership.
Fill the dates that matter before they slip.
Your Project Report shows the projects in your industry that were about to need you in the last 60 days, and how we would have moved you into position.