Find the buyers with budget.
Identify the operators, manufacturers, utilities and public bodies whose announced projects, grants and acquisitions create a need for what you build.
Technology
Put your software, data, connectivity or hardware in front of the industrial, energy and public-sector buyers who are ready to invest.
What’s creating demand for your technology.
Developments that could affect your customers, markets and next commercial opportunity.
Intellijoint Surgical wants to prove Canadian medtech companies can grow on their own terms
Choosing to own distribution instead of building for an acquirer changes what a Canadian technology company has to say to its market — and how much of its story has to carry commercial weight.
StrengthToronto’s Reactiv acquires New York competitor Kin Commerce, taking on Steve Madden and Chubbies accounts
A Canadian SaaS company with roughly US$12 million raised just bought an American competitor — the consolidation window is open to mid-market firms, and the hard part starts after close.
Strength
Québec elects a sovereigntist government; PQ would abolish the Economic Development Fund and tighten immigration
Policy uncertainty in Québec lengthens buying cycles and raises the burden of proof on vendors — which makes stability and predictability a marketing message, not just a talking point.
ThreatToronto’s Mecka AI raises US$60M Series B led by Sequoia, with Nvidia, Microsoft, Qualcomm and Samsung backing
The capital is flowing to companies with data nobody else can obtain and revenue they can prove — a useful template for how Canadian AI firms should frame their own category position.
OpportunitySell to the industries that are spending.
Canada’s technology companies rarely lose on product.
Make the case in their language.
Translate your product into the outcomes an industrial or government buyer is measured on: uptime, compliance, cost per unit, delivery dates.
Expand beyond the home market.
Use CanExport, trade missions and the agreements with the US, EU, UK and Asia-Pacific to reach buyers abroad.
Marketing built for a long B2B sale.
Start with researched opportunities for your sales team, add a market-entry plan when you are ready to expand, or put long-term marketing leadership behind your growth.
Actionable Lead Intelligence
Named accounts and projects matched to your product, with who to call and why now.
Explore the serviceEnter New Markets
An intelligence-led plan to take your product into a new industry, province or country.
Explore the serviceLong Term Marketing Leadership
A Fractional Marketing Leader to set direction and run the agreed marketing effort over 12–24 months.
Explore the serviceSee which buyers need your technology now.
Tell us what you build and who buys it. We will come prepared with the projects, funding and leadership changes that could create your next account.
Find out where you’re in demand