Days 1–30: know where to focus
We estimate market size (TAM), investigate buyers and competitors, and check what you can profitably deliver before recommending where to invest.
Enter New Markets
Know where, why and how to enter your next market. We assess the opportunity, build the marketing strategy and infrastructure, and lead the implementation to help you reach new clients through a typical 90-day setup.
Choose the market. Build your way in.
We assess market viability across Canada and internationally, or review a market you already have in mind, then build the plan and the marketing to reach its buyers.
From market assessment to implementation.
A typical 90-day setup gives your business a researched direction, the materials to compete and an initial marketing and sales effort in motion.
Days 31–60: give buyers a reason to listen
We agree the message, budget and sales responsibilities, then create the pages, content and campaigns that explain why your business belongs in the conversation.
Days 61–90: start the conversations
We launch outreach and campaigns, coordinate follow-up and review how buyers respond, so your next decisions draw on what the market is telling us.
When you’re ready to keep building, Long Term Marketing Leadership can run the campaigns, content and outreach after launch, with the ongoing work and budget agreed together.
Ready for more customers?
You have a product or service that already sells and the capacity to serve more customers. Your sales team needs a way into a new market. We bring the research, preparation and launch support to help them get there.
Know what you’re investing in.
Before we start, you’ll know what we’ll build, who will do what and what it will cost. We show advertising, event fees and specialist costs separately so you can plan the full investment.
Plan my market entryBefore we get started.
What if we don’t know where to expand?
Tell us what you sell, where you can deliver and the work you want more of. We can investigate suitable markets or assess one you have in mind. If the opportunity doesn’t justify the investment, we’ll recommend changing course before launch.
How much will our team need to do?
We lead the agreed research, production and launch. We’ll need your product expertise, customer evidence and approvals. Your sales team handles pricing, technical discussions and closing, with a named lead working with us on follow-up.
Will we have new clients within 90 days?
Some buying decisions take longer. The 90 days cover research, preparation and initial launch. We track responses and sales progress so you can see what is developing, with timing agreed around your readiness and the market.
See where your business is in demand.
Tell us what you sell. We'll come to the first meeting with the companies, projects and markets worth pursuing.
Find out where you’re in demand