OPPORTUNITY · Export Alberta · Currency
The Canadian dollar closed September 21 at 1.4032 against the US dollar — up 0.77% on the week and 1.95% on the month in the greenback’s favour, per MTFX’s daily rate tracking. Softer crude prices are removing a traditional source of support for the loonie, while the policy gap between the Federal Reserve and a Bank of Canada on hold keeps the US yield advantage intact. Near-term ranges point to continued CAD weakness rather than a snap back.
For exporters, a 1.40 loonie cuts both ways, but the net is favourable: every US-dollar sale converts to roughly 2% more Canadian revenue than it did a month ago, and Canadian-made goods are more competitively priced in every hard-currency market. The offset is costlier US-sourced inputs, which argues for reviewing supplier mix alongside pricing.
What it means: If you invoice in USD, euros, or pounds, current rates are subsidizing your market-entry costs — trade show budgets, distributor incentives, and launch pricing all stretch further when the loonie is weak. It is a concrete, time-limited reason to accelerate international revenue rather than wait for calmer trade conditions.
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