Meet your Fractional Marketing Director.
The seat where marketing decisions get made: one senior leader who reads your market, sets your strategy, and directs the execution. Part-time, on your team, and accountable for the outcome.
Built for companies in the middle of a big move.
There’s a moment growing companies reach. Revenue is proven. The next move is bigger than anything before it: a launch, a new market, a brand that needs to catch up to the business. Marketing is happening—agencies, campaigns, a capable coordinator—but nobody senior owns it, and hiring a full-time marketing executive costs six figures before the first campaign ships. That’s the seat we fill, with leadership instead of headcount.
Three steps from first meeting to full momentum.
A clear beginning, a decision-ready plan, and ongoing leadership only when it fits.
Start with a strategy meeting
A working session with a senior marketer, not a sales pitch. Bring your numbers and ambitions. We pressure-test the opportunity together, and you leave with a clear read and one concrete next step.
The Growth Strategy Sprint
We diagnose the commercial problem, set your positioning, architect the plan, and hand you a twelve-month strategy with a detailed 90-day roadmap. Every deliverable is yours to keep.
Ongoing marketing leadership
Your Fractional Marketing Director runs the plan: regular leadership sessions, a monthly executive scorecard, and a quarterly reset. Someone senior always answers for the numbers.
Four weeks. One decision-ready plan.
The sprint settles the important decisions before campaign money or team time is committed.
Diagnose
Leadership kickoff, stakeholder interviews, and a full review of your data, campaigns, and capabilities. We agree on the real problem first.
Position
Your ideal customers, competitors, and the position you can own. The message architecture that makes every campaign clearer.
Architect
Channels, campaigns, budget, team and vendor roles, and measurement. The growth engine, designed before a dollar is spent.
Operationalize
The twelve-month roadmap, detailed 90-day plan, KPI scorecard, and an executive working session with owners and dates.
You finish with an executive decision document, not a slide deck: diagnosis, positioning, strategy, budget, roadmap, and scorecard. Then we recommend the right ongoing service for your situation, and you decide.
The job, in three verbs.
Whatever your industry and wherever you’re headed, this is the loop your Fractional Marketing Director runs every week.
Read the market.
Competitors, costs, channels, buyer behaviour, and funding programs. We track the market continuously so you hear about openings while they still matter.
Set the strategy.
We decide where growth comes from and map the audiences, offers, channels, milestones, and quarterly priorities that make it real.
Direct the execution.
We brief the work and manage the people doing it—your team, agencies, or specialists—and watch what is working every week.
Leadership you can hold accountable.
A commercial objective, a 90-day plan, a budget, an owner map, a scorecard, and a decision log. You always know what marketing is doing, what it costs, and why.
No media markups and no production upsells. We choose and direct the work; you keep the contracts, relationships, and leverage.
A senior leader watching a few things closely beats a busy department chasing ten. Focus is a feature, and it is why the work ships.
“They have been my team on SEO and website, and the Google traffic sent to my company has been sevenfold.”Stewart Dixon · Google Review
Questions leaders ask us.
What does a Fractional Marketing Director actually do?
The same job a full-time marketing director would do, at a fraction of the time and cost. We read your market, set your strategy, and direct the execution across your team, agencies, and contractors. You get senior leadership and accountability without adding a six-figure salary.
How is this different from hiring an agency?
Agencies execute, and someone still has to decide what they execute. We hold the leadership seat: choosing the work, briefing it, and holding it to a scorecard. Your agencies usually get better results under clear senior direction.
How is this different from a consultant?
A consultant advises and leaves. Your Fractional Marketing Director is embedded: in the leadership meetings, directing vendors, owning the scorecard, and accountable for what happens next quarter.
We already have a marketing manager or team. Does this still fit?
Often that’s the best fit. Your team keeps doing what it does well and gains senior direction: clear priorities, better briefs, and a leader who connects the work to revenue. We lead teams; we don’t replace them.
How much of your time do we get?
Engagements are part-time by design: a steady leadership cadence of working sessions, a monthly executive scorecard, and quarterly planning, with active priorities capped so the leadership stays real. The exact shape is scoped to your goals.
How fast will we see results?
Strategy lands fast: the sprint gives you a clear read on your market and a decision-ready roadmap in four weeks. Market results build on that timeline, and you’ll always know what this quarter is building toward.
What does it cost?
A fraction of a full-time marketing executive. Every engagement is scoped to your goals at the strategy meeting, so you know exactly what leadership costs before you commit.
The next stage of your business deserves a leader.
Book a strategy meeting and walk away with a clear read on your growth opportunity and one concrete next step. It’s free and straightforward.