Senior marketing leadership for the makers of Alberta's agri-food, consumer, and industrial products going national and beyond. We lead the campaigns behind your biggest moves, without the full-time hire.
Outbound · to the world
Alberta's exports come from two kinds of makers, and each deserves its own playbook. Pick your path.
For the companies that turn what Alberta grows into what the world buys: food and beverage brands, ingredients, natural products, value-added processors, and the agritech behind them.
Explore Agri-Food
For the equipment, fabrication, engineering, and technology behind Alberta's energy industry, and the specialized manufacturers who supply the world.
Explore Industrial & EnergyWhether you process what Alberta grows or build what the world's industries run on, every maker we work with arrives at the same kind of moment. The product is proven. The home market believes. And the next move is bigger than anything before it.
Your brand wins at home, and the rest of Canada is next. National retail, new provinces, buyers and distributors who have never heard your story. We build the brand and the demand that make them say yes.
New trade agreements keep opening doors for Alberta products. Entering a new country means new positioning, new buyers, and a story that travels. We lead the marketing side of market entry so your first impression lands like an established player, not a newcomer.
One retailer, one distributor, one contract can change the trajectory of the whole business. When that conversation is close, everything the buyer sees needs to hold up: the brand, the story, the numbers, the momentum. We make sure it does.
A Fractional Marketing Director from MKTGSpace steps in as the marketing leader of your growth plans: part-time, senior, and accountable. Here is the loop we run.
Expansion decisions live and die on timing. We track trade policy, tariffs, currency shifts, retail and procurement trends, and competitor moves every single day, so your strategy is built on this quarter's reality. When a door opens, you hear about it while it still matters.
We map your expansion as a two to three year roadmap with clear milestones: which markets, in what order, with what positioning, and what each quarter is building toward. Your team, your budget, and your buyers all pull in the same direction.
Launch campaigns, buyer-ready brand materials, digital demand, trade-show and channel support. We manage the work and the people doing it, whether that's your team, your agencies, or your contractors, and someone senior is always watching what's working.
We watch this market every day. Our intel engine tracks the export landscape continuously: trade agreements, tariff changes, funding programs like CanExport, currency moves, and the wins of Alberta companies already out there. That knowledge shows up in your strategy on day one.
We know what Alberta makes and why it wins. Value-added agri-food with a story buyers trust. Ingredients the world's brands build on. Equipment and engineering proven in the hardest conditions on earth. When a buyer asks why Alberta, we have the answer ready.
And you get one senior leader who owns the outcome. The research, the strategy, and the execution stay connected because the same person is accountable for all three.
We publish what we track and what we've learned, free to read, for every Alberta maker. The tactics that move revenue and the intel that moves timing.
New CETA tariff-rate quota opens for Alberta beef processors
CAD softens against USD: recheck your export margins
CanExport SME intake reopens for Q3 applications
Indo-Pacific procurement listings surface for industrial suppliers
The sharpest export intel and tactics, in your inbox every week.
The same job a full-time marketing director would do, at a fraction of the time and cost. We read your market, set your strategy, and direct the execution across your team, agencies, and contractors. You get senior leadership and accountability without adding a six-figure salary.
No. Most clients come to us at the decision point: going national, entering a first international market, or chasing a retailer, distributor, or contract that would change the business. If your product is proven and revenue is established, that's the right time to talk.
No. We lead them. Your team and partners usually get better results under clear direction, because someone senior is finally setting priorities and watching outcomes. Where there are gaps, we help you fill them.
We lead the marketing side of expansion: positioning, demand, launch, and buyer-facing brand work. For freight, customs, and legal, we work alongside your trade advisors and point you to the right programs and people, including support like CanExport funding.
Strategy lands fast: you'll have a clear read on your market and a roadmap within the first engagement phase. Market results build on the roadmap's timeline, and you'll always know what this quarter is building toward and how it's tracking.
A fraction of a full-time marketing executive. Every engagement is scoped to your goals at the strategy meeting, so you know exactly what leadership costs before you commit to anything.
Book a strategy meeting and walk away with a clear read on your export opportunity and one concrete next step. It's free and straightforward.