STRENGTH · Export Alberta · Advanced manufacturing / forest products
The Government of Alberta announced on August 13 more than $1.5 million through the Investment and Growth Fund to support Alberta Newsprint Company’s modernization of its Whitecourt facility. The project lets the mill manufacture multiple paper grades beyond newsprint, retaining more than 220 existing positions while adding 13 permanent full-time roles and 25 temporary construction jobs. General Manager Putzke said the investment “helps position our Whitecourt facility for long-term competitiveness as we diversify products and strengthen operations.”
What it means: A long-established Alberta manufacturer is using provincial capital to shift its product mix toward higher-value grades and new customer segments — exactly the kind of diversification move that needs a go-to-market plan behind it, not just new equipment. For other established Alberta producers, the Investment and Growth Fund remains open and this is a fresh precedent for what it will back.
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