July hotel data: Canada posts 78.9% occupancy with ADR up 7.2% and RevPAR up 9%

OPPORTUNITY · Hotels & Tourism · Hotel performance

New CoStar/STR benchmark data released August 24 shows Canadian hotels closed July 2026 at 78.9% occupancy (up 1.6% year over year), with average daily rate climbing 7.2% to CAD267.44 and RevPAR up 9.0% to CAD211.01. Event-driven demand did much of the lifting in eastern markets, but the national print confirms a summer where rate growth is running well ahead of inflation across the country.

For Alberta operators, the July figures land on top of an already strong first half: Cushman & Wakefield’s mid-year review pegged national RevPAR growth at 6.5% for H1, with luxury and large-format properties growing fastest.

What it means: Pricing power like this doesn’t last forever. The operators who benefit most from a rate-led cycle are the ones converting peak-season guests into direct bookings, owned data, and repeat stays — before demand normalizes and the discounting channels come calling.