Canadian hotels posted 9% RevPAR growth in July — and events did the heavy lifting

OPPORTUNITY · Hotels & Tourism · Market performance

CoStar’s July 2026 numbers, reported by Hotel Online, show Canadian hotels at 78.9% occupancy (up 1.6% year over year), a CAD $267.44 ADR (up 7.2%) and RevPAR of $211.01 — up 9.0%. The growth was not evenly spread: Montreal led all major markets with RevPAR up 23.7%, riding the Jazz Festival, Osheaga and a stacked festival calendar, while Quebec and Nova Scotia posted the strongest provincial gains on the same events-driven pattern.

What it means: Domestic and international demand for Canadian stays is holding up well, and the spoils are going to destinations that engineer reasons to visit. For Alberta’s visitor economy, the July data is a working proof: properties and destinations that anchor packages, rates and campaigns to a concrete event calendar are outgrowing the market — those that wait for walk-in demand are funding the difference.