Services · Fractional Marketing Director
Marketing leadership, without the full-time hire.
A proven marketing director at your table week to week, owning strategy, directing your team and vendors, and answering for results. All the leadership, a fraction of the cost.
Calgary · Serving all of Alberta
The problem
You don't need more marketing. You need direction.
Most growing businesses don't fail at marketing for lack of effort. They fail for lack of leadership. Freelancers execute without strategy. Agencies sell what they make. Junior hires need direction no one has time to give.
A fractional marketing director closes that gap: one senior leader who sets the plan, directs the doers, and takes responsibility for the numbers.
What you get
One leader, four jobs done properly.
01
Strategy ownership
A research-backed marketing plan tied to revenue, positioning, channels, budget, and priorities, reviewed and adjusted every quarter.02
Team & vendor direction
Your staff, freelancers, and agencies briefed, managed, and held to account. No more refereeing specialists who each pull in their own direction.03
Execution oversight
Campaigns planned, launched, and optimized. When something needs doing and no one can do it, we do the work, not just the slide deck.04
Reporting & accountability
Numbers on the board every month, in plain English. What worked, what didn't, what changes next, and one person answerable for all of it.How it works
From first conversation to numbers on the board.
1
Strategy meeting
A no-obligation working session. We find where the noise is costing you and show you what your marketing looks like with leadership behind it.2
Research & plan
We study your market, competitors, and customers, then put a decisive 90-day plan in front of you, with a budget and expected outcomes.3
Embedded leadership
Your director joins the table week to week. Decisions made, work shipped, results answered for, one direction: forward.A good fit
This works well when…
- You're doing $1M–$25M in revenue and marketing feels scattered
- You have doers, staff, freelancers, an agency, but no one steering
- You want senior thinking without a $180K+ executive hire
- You're ready to be held to a plan, and to hold us to one
Not a fit
It's not for you if…
- You want a pair of hands for tasks, not a leader for outcomes
- You need results next week, good marketing compounds, it doesn't conjure
- Marketing decisions will still be made by committee
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We have had the privilege of working with Bryce and his team for more than 2 years. They have consistently provided great marketing services.Brent Ellergodt · Google Review · ★★★★★